Porsche North America Expands Atlanta HQ, Adding 400 Jobs to Hapeville Campus

ATLANTA — Porsche Cars North America announced Monday that it will expand its North American headquarters in Hapeville, adding 400 new jobs and nearly doubling the size of its campus adjacent to Hartsfield-Jackson International Airport over the next three years.

The expansion, which represents a $180 million investment, will add a new engineering and technology center, an expanded customer experience facility, and additional office space to the existing 27-acre campus that Porsche has occupied since 2015. The new positions will include software engineers, data scientists, customer experience specialists, and logistics professionals.

Porsche Cars North America President and CEO Kjell Gruner said the expansion reflects the company's confidence in Atlanta as a business hub and its need for talent to support its aggressive transition to electric vehicles. By 2030, Porsche plans to have more than 80 percent of its global sales be fully electric.

“Atlanta gives us access to world-class talent, excellent infrastructure, and a business environment that supports growth," Gruner said at a press conference at ”

"Atlanta gives us access to world-class talent, excellent infrastructure, and a business environment that supports growth," Gruner said at a press conference at the Hapeville campus. "This expansion is our commitment to this city and this community for the long term."

The announcement was welcomed by Governor Kemp and Mayor Dickens, both of whom attended the press conference. Georgia has been competing aggressively for automotive and EV-related investment, and Porsche's expansion adds to a growing cluster of automotive industry presence in the metro area that includes Mercedes-Benz USA's headquarters in Sandy Springs and a growing network of EV suppliers.

The expansion will also benefit the city of Hapeville, a small municipality of about 7,000 residents that has been transformed by Porsche's presence. The company is the city's largest employer and taxpayer, and its campus has spurred significant commercial development along the Virginia Avenue corridor.

Construction on the new facilities is expected to begin in the first quarter of 2025, with completion targeted for late 2026. Porsche said it will prioritize hiring from the local community and has committed to partnering with Atlanta Technical College and Georgia State University on workforce development programs.